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Hi, This email is going to be a very short one since my wife unexpectedly went into labor early this morning. Usually, I use Google Maps for “pizza near me†but this morning it was for “hospital near meâ€. Fatherhood, am I right?! Ok, here we go… If you recall, Google started allowing businesses to add their social media links to their Google Business Profiles a few months ago. Have you added yours yet? Here’s a guide on how: https://bit.ly/3Sg7DCN It might seem like a waste of time compared to everything else on your plate, but as we move towards generative AI search results (like the one I linked to above) and a backlink-less world (thanks to people gaming that system too much), Google will need to better understand business identities and business authorities on their own, which you can help them with by linking all of your digital “properties†together. Google needs help building its understan.